Search Engine Optimization

SEO for Personal Injury Lawyers

Someone in your city is searching "personal injury lawyer near me" right now, and with Google Ads costing $300+ per click, SEO is the only sustainable way to make sure your firm shows up first and turns that search into a signed case.

$300+ Avg CPC Saved Per Click
No Long-Term Contracts
Cancel Anytime
Why Boominghype

Why PI Firms Choose Boominghype

100% PI-Focused

We only work with personal injury firms. Every keyword, strategy, and page is built around how injured people search for attorneys.

We Measure Signed Cases

We track every lead back to our work. You'll see exactly how many calls, forms, and signed cases came from organic search, not vanity metrics.

One Firm Per Market

We never work with competing firms in the same city. Your SEO strategy stays exclusively yours. No shared playbooks, no conflicts.

Our Process

How Our SEO Process Works

1

Free SEO Audit

We analyze your current website, your rankings, your competitors, and your local market. You'll get a clear picture of where you stand and where the biggest growth opportunities are. This audit is yours to keep, whether you hire us or not.

2

Custom SEO Strategy

We build a 90-day SEO plan tailored to your practice areas, your locations, and your growth goals. No templates. No cookie-cutter approaches. You approve every step before we begin.

3

Execution

Our team handles the work: technical fixes, content creation, local SEO optimization, link building, and Google Business Profile management. You get monthly reports showing exactly what we did and what it produced.

4

Cases, Not Just Rankings

We track every lead back to our work. You'll see how many website visitors, phone calls, and form submissions came from organic search and how many turned into signed cases. That's the number that matters.

Get Your Free SEO Audit
What's Included

What's Included in Our SEO Services

Local SEO

Local SEO

Local SEO puts your firm in front of people searching for a PI attorney in your area. It's the reason some firms show up in Google's map pack and local results while others are invisible.

We optimize your Google Business Profile, build local citations across legal directories, manage your online reviews, and create location-specific content. 46% of all Google searches have local intent. If your local SEO is weak, you're missing nearly half the people looking for a lawyer near them.

A
B
C
A

Your Law Firm

5.0
(47)

Personal Injury Attorney · Open Now

B
C

46%

of searches

have local intent — nearly half your potential clients

Technical Audit
All Passed
LCP (Largest Contentful Paint)
1.2s
INP (Interaction to Next Paint)
45ms
CLS (Cumulative Layout Shift)
0.02
TTFB (Time to First Byte)
180ms
Crawl Health 100%

0

404 Errors

0

Redirect Chains

✓

SSL Valid

✓

Sitemap

Technical SEO

Technical SEO

Technical SEO is the behind-the-scenes work that makes sure Google can properly find, crawl, and index your website. If your site loads slowly, has broken pages, or isn't mobile-friendly, Google won't rank it, no matter how good your content is.

We fix site speed issues, optimize for mobile, implement schema markup, resolve crawl errors, and make sure your website's technical foundation is solid. 50 milliseconds. That's how long someone takes to form a first impression of your site. If it's slow or broken, they're gone.

Content SEO

Content SEO

Content SEO is the practice of creating pages and articles that rank for the keywords your potential clients are searching. For PI firms, this means pages for each practice area (car accidents, truck accidents, slip and fall, wrongful death) and each location you serve.

We research the keywords that drive cases, not just traffic, and create comprehensive, legally accurate content optimized for both Google and AI search engines. Less than 2% of blog visitors convert to cases. Our content is built to beat that number by targeting high-intent keywords and structuring pages for conversion.

Keyword Rankings
+184% traffic
car accident lawyer houston
pg 3 #3
personal injury lawyer near me
pg 5 #5
truck accident attorney texas
pg 4 #7
wrongful death lawyer houston
-- #1
Content Pipeline
Research
Writing
Published
Ranking

12 pages published · 8 ranking on page 1

Backlink Profile
42 links built
YOUR
SITE
Avvo
Bar Assoc.
FindLaw
Local News
Domain Authority DA 45
0 100
We Use

Legal directories

Local partnerships

Press features

Never

Link farms

Paid schemes

Black hat

Link Building

Link Building

Links from other websites to yours are one of Google's strongest ranking signals. But in the legal industry, not all links are equal. Links from legal directories, bar associations, and local business organizations carry far more weight than random blog comments or paid link schemes.

We build links through legitimate outreach: legal directories, local partnerships, press features, and content-driven link acquisition. No black hat tactics. No link farms. No shortcuts that lead to Google penalties.

GBP Optimization

Google Business Profile Optimization

Your Google Business Profile is often the first thing potential clients see when they search for a PI lawyer. It shows your reviews, your address, your phone number, and your hours, right in the search results.

We optimize every element of your profile, help you generate and respond to reviews, post regular updates, and make sure your information is consistent across every directory online. 88% of consumers trust online reviews as much as personal referrals.

Your Law Firm

Personal Injury Attorney

5.0
(47 reviews)
Call
Directions
Website
Review Impact

88%

trust reviews like
personal referrals

47

5-star reviews
and growing

100%

response rate
to reviews

Results

Results That Matter

As we grow our personal injury client roster, we'll add specific case studies here with real metrics. In the meantime, here's what we've delivered for businesses across other industries:

Blazing Fast Website Performance

We rebuilt a business website from the ground up, optimizing for mobile speed, search responsiveness, and lead generation. The client reported their website now "quickly helps potential customers understand how I can help them and easily contact me."

Quick Turnaround, Professional Results

A new business needed a website fast. We delivered a professional, conversion-optimized site that the owner described as "set up really quick and looks great."

We measure our work by the same standard we ask you to measure yours: results. As we build our PI client portfolio, every case study will include specific metrics: traffic growth, lead volume, and signed cases attributed to our work.

Testimonials

Don't Take Our Word For It.

Hear from our clients who trusted us with their online presence. Real feedback, real results.

"Like most founders, I don't have the time or expertise to improve my website. Pradhum did a fantastic job. It's now blazing fast on mobile and desktop devices, responsive to web searches, and is secure. Potential customers quickly understand how I can help them and can easily contact me. I'm confident my new and improved website will help me produce more good-fit leads. I would recommend Pradhum to anyone looking to improve their website."
John Duvenage
John Duvenage
"Working with Prad has been great. He's very knowledgeable and makes you feel heard. He got a new website set up for me really quick and it looks great, couldn't recommend more!"
Peter DeRose
Peter DeRose
Owner - DCI Group LLC
"It's my absolute pleasure to work with Pradhum Dohare! He has outstanding experience and knowledge in IT and customer experience development. He is also great in team development and crisis management."
Yichan Cai
Yichan Cai
Founder & Partner - FunkeyB
How We Compare

How We Compare to Other Agencies

Focus
Generic Agency Every industry: law, dentists, restaurants, plumbers
Boominghype Built exclusively for personal injury law firms
Success Metric
Generic Agency Traffic, impressions, "domain authority"
Boominghype Signed cases attributed to organic search
Website Ownership
Generic Agency Proprietary platforms: leave and lose your site
Boominghype You own your website, domain, content, and data
Contracts
Generic Agency 12-24 month lock-in with termination fees
Boominghype Month-to-month. Cancel anytime
Account Management
Generic Agency Manager juggles 30-120 clients
Boominghype One dedicated strategist who knows your firm
Competitor Policy
Generic Agency Works with multiple firms in the same market
Boominghype One firm per geographic market. No conflicts
Reporting
Generic Agency Monthly PDF of vanity metrics
Boominghype Clear dashboard connecting SEO activity to cases
FAQs

Frequently Asked
Questions

Everything you need to know about SEO for personal injury law firms.

SEO pricing for personal injury firms varies based on your market's competitiveness, the number of practice areas you want to target, and your growth goals. Most competitive PI markets require a minimum investment of $2,000-$5,000 per month for meaningful results. We provide transparent pricing during your free strategy call. No hidden fees, no surprises.

Most personal injury law firms see measurable traffic improvements within 3-6 months of starting an SEO campaign. Significant lead generation increases typically follow by months 6-12. SEO compounds over time. The longer you invest, the stronger the returns. We provide monthly reporting so you can track progress from day one.

Local SEO is the process of optimizing your online presence so your firm appears in Google's local results: the map pack, "near me" searches, and location-based listings. For PI firms, this is critical because most potential clients search for an attorney in their area. 46% of all Google searches have local intent.

No. Any agency that guarantees specific rankings is either lying or using tactics that will eventually get your site penalized by Google. What we guarantee is transparency, consistent effort, and measurable progress. We track and report on real metrics: organic traffic, lead volume, and signed cases.

Yes. Everything we create is yours: your website, your domain, your content, your analytics data. If you ever decide to stop working with us, it all stays with you. No proprietary platforms. No hostage situations.

Three things set us apart. First, we work exclusively with personal injury firms, so your strategy isn't a recycled version of what we did for a restaurant. Second, we measure success by signed cases, not vanity metrics. Third, we don't work with competing firms in your market, so your strategy stays yours.

We have honest conversations about what's working and what isn't. We adjust the strategy based on data. And because we work month-to-month, if you ever feel we're not delivering value, you can cancel without penalty. Our goal is to earn your business every month, not lock you in.

Ready to Get More Cases to Your Firm?

Book a free strategy call. We'll review your current online presence, show you where the opportunities are, and give you a clear plan, whether you hire us or not.

Book a Free Strategy Call Get Your Free Site Audit

No pitch. No pressure. Just clarity.

We respond within 24 hours, usually much faster.