A brand-new personal injury firm in Fort Worth, Texas. New domain, zero ads, almost no domain authority. Just a clean rebuild and a content foundation built to rank. Here is exactly what Joe wanted, what we did, and what it produced.
370+
Organic visits/mo
$11K
Ad value/mo
63
Keywords (4 in top 3)
~60
Days to page 1
A personal injury firm serving Fort Worth, Richardson, and San Antonio, Texas. Joe Robles runs it, and like most growing firms, his website was not pulling its weight.
Joe did not want another pretty brochure site. He wanted a website that actually brought cases in: one that showed up when injured people in his cities searched on Google, that loaded instantly on a phone, and that turned visitors into real consultations instead of just looking nice.
In short: rank in his markets, work flawlessly on mobile, and convert. No long contract, no guessing, and something he could be proud to send people to.
It existed, but it was not winning anyone over. Outdated, hard to navigate, and invisible for the searches that actually bring injury cases. Good traffic would have been wasted on it.
We did not guess. Every page was reverse-engineered from what already wins in his market, then built deeper.
We studied the personal injury firms ranking above Joe in Fort Worth and his other markets. Which pages they had, which terms they owned, and exactly where they were thin enough to outbuild.
Strengths, weaknesses, opportunities, and threats, mapped against the competition. That told us where a brand-new domain could realistically win first, and where to plant the flag.
Real keyword research, then semantic and NLP analysis to map the language Google and AI tools actually associate with each injury topic. We expanded every page with fan-out queries, the related questions a search engine wants answered, so the content covered the topic completely, not just the headline.
The result was 31 pages of genuinely thorough, well-structured content across practice areas and locations. It is deep enough that a competitor cannot out-write it without serious link building, which buys Joe a real moat while he is still on a new domain.
Built to load in under a second and convert, whether someone finds it on a laptop or on their phone at the scene of an accident.
Speed is a ranking factor and a conversion factor. The whole site is built lean.
Most injury searches happen on a phone. The site is built mobile-first, so it looks right everywhere.
Clear calls to action, click-to-call, and a built-in qualifier turn visitors into real consultations.
On a brand-new domain with almost no authority and zero advertising, in about 60 days.
370+
Organic visits a month from Google
$11K
A month in ad value, paid for $0
21
Leads captured from the new site
~60
Days to page 1 of Google
Robles Jr. Law now gets cited in Google's AI Overviews, at a domain rating of just 1.6. Proof you do not need years of authority or a big budget to get picked up by AI search. You need the right foundation.
Organic traffic by page
Google organic, monthly estimate
370
visits/mo
16
pages ranking
$11K
ad value/mo
Motorcycle Accident Lawyer
fort worth motorcycle accident lawyer
171
Garland, TX
garland personal injury lawyer
51
Plano, TX
plano motorcycle accident lawyer
27
Richardson, TX
personal injury lawyer richardson
25
Premises Liability Lawyer
fort worth premises liability lawyer
23
Dog Bite Lawyer
fort worth dog bite attorney
21
Spanish pages (ES)
abogados de lesiones en fort worth
19
Plus 9 more pages ranking. One page (Motorcycle Accident Lawyer) drives ~46% of traffic at $8.6K/mo in ad value. Across all sources, Google Analytics shows 1,750+ visitors and 3,750+ views since launch.
Leads captured
Contact forms, surveys, and intake, in one place
21
total
12
contact forms
9
surveys
| Source | Name | Phone | Status | When | |
|---|---|---|---|---|---|
| Survey | Laurie S. | lauren.k@gmail.com | (214) 555-0182 | DISQUALIFIED | 3h ago |
| Survey | Shawn | s.whitfield@hotmail.com | (972) 555-0147 | QUALIFIED | 6d ago |
| Survey | Marco G. | m.delgado@gmail.com | (817) 555-0163 | QUALIFIED | Jun 18 |
| Survey | Katherine | k.santos@gmail.com | (301) 555-0119 | URGENT | Jun 17 |
| Survey | Humberto | h.guerra@gmail.com | (682) 555-0174 | QUALIFIED | Jun 15 |
| Survey | Melissa | melanie.p@gmail.com | (817) 555-0138 | QUALIFIED | Jun 7 |
| Survey | Alejandro | a.olvera@gmail.com | (682) 555-0156 | DISQUALIFIED | Jun 2 |
| Survey | Gerald | g.thompson@gmail.com | (619) 555-0127 | QUALIFIED | May 29 |
| Survey | Nichole | n.davis@gmail.com | (469) 555-0193 | QUALIFIED | May 12 |
Emails and phone numbers are blurred for privacy. Every lead is auto-scored by the on-site Case Qualifier (qualified, urgent, or disqualified), so the firm only follows up with real cases.
Joe Robles
Robles Jr. Law
I will build your firm the same kind of site, free. You only keep it if it beats what you have now, you own it with no contract, and it is live in 7 days. One firm per city.