SEO for personal injury lawyers that turns searches into signed cases
We help personal injury firms dominate local search and the Google Map Pack, track signed cases (not vanity metrics), and get off the PPC hamster wheel with month-to-month SEO.
Why your last SEO agency didn’t deliver cases
Most personal injury firms we talk to have already “tried SEO.” The problem usually isn’t SEO itself. It’s the strategy.
- Reports instead of results: You saw “traffic up 200%” or “ranking for 150 new keywords,” but your phone didn’t ring with qualified injury cases.
- Wrong keywords, wrong intent: Agencies chased generic national phrases like “personal injury lawyer” instead of high-intent local searches like “car accident lawyer [your city].”
- No Map Pack strategy: They focused on traditional organic listings and ignored the Google Map Pack, where the majority of local clicks go.
- Locked into long contracts: You were tied to 12-month agreements. Effort dropped after month three, but you were still stuck paying the invoice.
- Risky or outdated tactics: Keyword stuffing, spammy backlinks, and thin content may have looked “busy” but exposed you to Google penalties.
- Reports instead of results: You saw “traffic up 200%” or “ranking for 150 new keywords,” but your phone didn’t ring with qualified injury cases.
- Wrong keywords, wrong intent: Agencies chased generic national phrases like “personal injury lawyer” instead of high-intent local searches like “car accident lawyer [your city].”
- No Map Pack strategy: They focused on traditional organic listings and ignored the Google Map Pack, where the majority of local clicks go.
- Locked into long contracts: You were tied to 12-month agreements. Effort dropped after month three, but you were still stuck paying the invoice.
- Risky or outdated tactics: Keyword stuffing, spammy backlinks, and thin content may have looked “busy” but exposed you to Google penalties.
Why local SEO for PI lawyers matters more than ever
Search behavior for injury victims is overwhelmingly local and urgent. When someone types “car accident lawyer near me,” they’re not looking to browse. They’re ready to talk to an attorney.
Effective SEO for personal injury firms today is not about chasing national rankings. It’s about owning the local results that matter:
“Near me” and city-specific terms
Focus on intent-driven queries like “truck accident attorney [city]” or “slip and fall lawyer near me searches in your city.
Google Map Pack visibility
The Map Pack is the first thing most injured people see on their phone. If you’re not there, you’re invisible for many local searches.
Mobile-first experience
A majority of PI searches happen on mobile. Your visibility, website structure, and calls to action must reflect that.
Investment & Returns
Website design
Designed to convert visitors into case inquiries 24/7
$400
per month
- Conversion-focused design
- Mobile-first responsive layout
- Fast loading speed optimization
- Lead capture forms and CTAs
SEO services
Strategies, content creation, & progressive results within 90 days
$1000
per month
- Comprehensive keyword research
- On-page SEO optimization
- 4 Blog post
- Link building campaigns
Growth accelerator
Best for firms needing a complete solution
$1200
per month & save $200
- Website Design + SEO
- Strategy for faster results
- Dedicated account manager
- Faster implementation timeline
Your question answered
Frequently asked questions about SEO for Personal Injury Lawyers
I tried SEO before and it didn’t work. What’s different here?
Most failed SEO campaigns for PI firms fall into two buckets: chasing national keywords with low local impact, or relying on outdated tactics that never align with how injury victims actually search today.
We focus on local, high-intent terms, Map Pack visibility, and signed cases. Your audit will include a breakdown of what went wrong previously and how to correct it.
How long before I see results?
Realistically, you should expect:
Initial movement and clearer direction by month 3
Meaningful improvements in visibility and inquiries by months 4–6
Stronger, more dominant positions in 12–24 months in competitive markets
If someone is promising guaranteed page-one rankings in 30 days, they’re not being honest or they’re taking risks with your domain.
Do you lock me into a long-term contract?
No. All work is month-to-month.
We aim to earn your business every month by showing progress, clarity, and a plan. If it’s not the right fit, you can walk away without penalties.
How much does it cost?
Most firms start with one of two options:
SEO Only – $1,000/month
Website + SEO – $1,200/month
In more competitive markets, an additional authority-building budget may make sense. We’ll discuss what’s appropriate for your situation before anything starts.
Can I compete with larger firms in my city?
Yes, in most cases. Local SEO tends to level the playing field for firms that are strategic and consistent. You don’t need the biggest budget; you need the clearest focus on the right local terms, a clean technical foundation, and compelling pages that convert visitors into consultations.
Do you guarantee rankings?
No ethical SEO provider can guarantee specific rankings because search results are controlled by Google.
What we do guarantee is transparent reporting, clear expectations, and a strategic plan focused on business outcomes. If after a reasonable timeframe we’re not moving the needle, we have an honest conversation and you’re never stuck.
Stop renting traffic. Start owning your rankings.
Get a free SEO audit and competitive analysis tailored to your PI firm. See why competitors outrank you and what it will take to win those cases back.