Offer Sheet · Personal Injury Firms
The 90-Day Injury Firm Case Engine
A 50-page site on your domain in 14 days. Then SEO and 10 to 12 blogs a month for the next 76 days. You pay $500 a month for tools.
No contract. No term. Everything in your firm's name from day one.
The whole thing in one line
That is the entire first 90 days. There is no second invoice hiding behind it and no contract to sign for it.
You decide on day 90, when all the work is done and in front of you, and the first $3,000 invoice goes out on day 91. That number is written here, before I start, so there is nothing to negotiate later and nothing to be surprised by. You are not agreeing to it today.
What gets built
Four things. Each one has a delivery date attached to it further down.
| What | Value |
|---|---|
| 50-page website on your domain Live on day 14. Practice-area pages for the case types you actually want, city pages for the areas you actually serve. | $10,000 |
| SEO and optimization, three months Technical pass, schema, internal linking, and a work log you can open any week. Includes all 30 blogs, 10 to 12 a month, each written from a short recorded call with you. Nothing publishes until you have read it and said yes. | $9,000 |
| The Three-Firm Teardown I pick three firms competing with you for the same case types in the same market and go through what they publish, how they structure it, and where the gaps are. You get the page-by-page picture of what it takes to pass them, delivered in week one and used to build your 50 pages. | $1,500 |
| The Tire Kicker Filter A qualifier on your intake form that screens by mechanism of injury and policy limits before the lead ever reaches your staff. | $750 |
| Total | $21,250 |
Get three quotes for a 50-page build plus three months of SEO plus 30 articles. If the lowest one comes in under $1,500, take it.
The timeline
Price, and the worst case
$500 a month for 90 days
That covers tool costs and nothing else. It is the whole price for the first 90 days, and there is no contract behind it.
Then $3,000 a month.
Month to month. 30 days notice. Cancel any time.
You decide on day 90, once every page and every article is live. Billing starts on day 91.
That price is written here so that on day 90 there is no negotiation and no surprise. You are not agreeing to it today.
Worst case, you say no on day 90
And if I am the one who misses:
Trigger. Site not live on your domain by day 14. Or fewer than 50 pages and 30 blogs published by day 90. Or a week missing from the work log.
Remedy. Your $1,500 comes back and I finish the work free.
Window. Claimed any time in the 14 days after day 90.
Note what that guarantee is about. It is about work delivered on dates you can check. It says nothing about rankings, leads, or cases, because no marketer can promise you those and anyone who does is telling you something they cannot control.
The math on continuing
Six months at $3,000 is $18,000. At an average attorney fee of roughly $12,000 per signed case, this pays for itself at 1.5 cases over six months.
The $12,000 figure is an estimate. Pull your own average attorney fee per signed case and rerun the line above. If your average is higher, break-even is under one case.
Why the terms are shaped this way
- I have one working case study and I need a second. I am buying it with my time rather than with a discount.
- The build takes about 193 hours, so I run one firm at a time and one firm per practice area per metro.
- Every asset lives in accounts under your firm's name from day one. Nothing switches off if you leave.
- Nothing here promises rankings, leads, or cases. The commitments are about work delivered, on dates you can check.
The one-firm-at-a-time thing is arithmetic, not a sales line
| Line item | Hours |
|---|---|
| Build and page template | 45 |
| 50 practice-area and city pages | 50 |
| 30 blogs, interviewed and written | 60 |
| Technical SEO, schema, optimization | 12 |
| Work log, analytics, monthly read | 12 |
| Lead qualifier form and logic | 6 |
| Three-firm teardown | 8 |
| Total per sprint | 193 |
At the hours I have available, that is most of my week. Two of these at once would mean both delivered late, which is the exact complaint this offer exists to answer.
The questions you're about to ask
"Nobody gives away $21,000 of work. What's the catch?"
"30 blogs in 76 days means they're AI garbage."
"Who owns the site if I walk?"
"The $21,250 is a made-up number."
"You'll lose money on me and then disappear."
"I don't want a Spanish site / I don't want city pages."
What this costs me
Not usually on an offer sheet. It's here because the numbers are the answer to "what's the catch."
| Item | Amount |
|---|---|
| My delivery cost across the 90 days | $10,100 |
| What you pay me in that time | $1,500 |
| What I'm out of pocket | $8,600 |
I recover that in month three of the paid period. Which is the honest reason the day-90 price is stated up front rather than left to a conversation: I need the trade to be a trade, not a favor you feel awkward about declining.
What I need from you
- Access to your domain, hosting and analytics, or an hour to set up new accounts in your firm's name
- A 45-minute kickoff call: case types you want, case types you don't, cities you serve
- Roughly 20 minutes a week on a recorded call, which is where the blogs come from
- Approval on pages and articles before they publish. Usually a yes or a note, not a rewrite
- Your average attorney fee per signed case, so the break-even number on this page is yours and not an estimate
The two clients this is built on
Both agreed to be named. Both will take your call if you want to check.
A brand new domain with no backlinks. I rebuilt the site, structured it around his practice areas and cities, and put the reviews he had already earned on the page.
Still running. Three more case reviews came in between 23 August and 2 September, after that window closed. Twenty-five real enquiries since launch, counted in his database with my own test submissions and solicitation spam taken out.
Richard Monello runs Custom Health Plans, a brokerage in Plano. He is here because he is the hardest kind of client to impress: he had already spent six figures with big-name agencies and had the reports to prove it, and he was still getting 40 to 50 enquiries a month.
Same company, same market, same phone number. I rebuilt the site and ran this exact 90-day playbook on it. He watched the number move and then agreed to say so on camera, which is not something a man who has been sold to that many times does lightly.
Joe's numbers are measured: visitors from Google Analytics, form leads counted in the production database with test and spam submissions removed, tap-to-call from the analytics event, ad spend confirmed at zero in Ahrefs. The window is 25 May to 22 August 2026. Richard's are his own reported figures from his dashboard rather than something I measured, which is why they carry his name and why he is happy to confirm them on a call.
There is a third slot. It might be yours.
I am building case studies. Joe was the first, Richard was the second, and I want a third I can point at the way I just pointed at them.
That is the whole reason this is shaped the way it is. I am paying for it with my time, not with a discount. Roughly $8,600 of it across the 90 days, against the $1,500 you pay for tools. I would rather build the thing and let it argue for me than spend three calls explaining why I am worth hiring.
One firm per city, because I will not build two sites chasing the same cases.
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